Recent Events

Tommee Tippee Canadian Launch

Tommee Tippee®, the leading brand from the UK-based Mayborn Group Limited and the number-one brand of infant and toddler feeding products in Great Britain, announced today that its line of Closer to Nature® baby bottles, nipples, pacifiers and feeding accessories, as well as its Explora® toddler cups and feeding products, are available in Canada. Through an agreement with Babies“R”Us and Toys“R”Us, the world’s leading dedicated toy and baby products retailer, Tommee Tippee Closer to Nature and Explora infant and toddler feeding products are now available in Canada exclusively at babiesrus.ca and in Babies“R”Us stores nationwide.

Thomas Sabo Signature Store Opening in the Venetian Hotel:

On June 4th 2010 over 200 guests enjoyed cocktails and hors d'oeuvre in celebration of the grand opening of the Thomas Sabo Shop at the Grand Canal Shoppes at the Venetian in Las Vegas. With celebrity Designer Nicky Hilton, Socialite Olivia Palermo, and BMX rider Ricardo Laguna in attendance, the red carpet was a sea of photographers, Canadian and US media outlets and the FPR team. Celebrities and guests were able to admire the beautiful jewelry before heading next door to Las Vegas hot spot TAO Nightclub for the private after party. In celebration of the opening, Mayor Oscar Goodman proclaimed June 4 “Thomas Sabo Day” in the city of Las Vegas. The FPR team was responsible for arranging all transportation and accommodations for the Canadian and US media outlets, managed the red carpet and VIP room for celebrities and client and assisted with event logistics.

ELLE Canada Presents TFI New Labels® Runway Fashion Show & Gala

Surrounded by the most glamorous of the Canadian fashion industry, guests enjoyed a exciting evening sipping on tantalizing cocktails, indulging in lavish hors’d’oeurves and witnessing the finale of a six-month long design competition at the annual Toronto Fashion Incubator New Labels® Runway Fashion Show & Gala. Five finalists, Anastasia Lomonova, House of Groves, Diepo, Birds of North America and Paris Li, illuminated the runway at The Carlu for a stylish crowd of 400. The evening was emceed by CBC News Now anchor Anne-Marie Mediwake and included high profile guests such as actors Wendy Crewson and Rachel Wilson, supermodel Monika Schnarre and ‘Bachelorette’ Jessie Sulidis. Faulhaber PR was responsible for all media relations onsite and both pre and post event. The FPR team also managed runway logistics, event registration and VIP management.

The Interior Design Show/IDS10

The ULTIMATE in personalities, design, performance, and experience came together during Canada’s largest contemporary design event The Interior Design Show/IDS10. 48,000 visitors attended the four day event held at the new location the Metro Toronto Convention Centre and was the core of the inaugural Toronto International Design Festival. For the fourth consecutive year, Faulhaber PR executed the public relations campaign and strategy on behalf of Merchandise Mart Properties Canada Inc., the creators of IDS and TIDF. Faulhaber was responsible for all media relations leading up to the event securing over 500 media hits for the show and festival. The FPR team managed the VIP / Media room for the duration of the show & coordinated with MMPI on several high-profile VIP events. We liaised internationally with exhibitors, speakers and media, ensuring their needs were exceeded.

Thomas Sabo watch collection “Time for Party”

Surrounded by Rock n’ Roll inspired décor with black feathers and red roses, media and VIP’s danced the night away at the oh-so-chic ULTRA Supper Club for the Canadian launch of the Thomas Sabo watch collection “Time for Party”. Guests had the chance to try on the stunning watches as well as the Sterling Silver and Charm Club collections while sipping on Sabo inspired “Rock n’ Rose” cocktails and snacking on German inspired hors d’oeuvres. Top Canadian film, television and music celebrities as well as major fashion and lifestyle media had their pictures taken on the red carpet by famed photographer George Pimentel and showed off their Thomas Sabo jewellery and watches. As a result of FPR’s hard work, the star studded event generated over 120,100,000 impressions in the national media.

VAWK Spring/Summer 2010 collection

With majestic architecture as his backdrop, Designer Sunny Fong took center-stage at The Art Gallery of Ontario (AGO) to present the highly anticipated VAWK Spring/Summer 2010 collection, his first since winning Project Runway Canada Season 2. With over 200 media and VIP in attendance, Fong unveiled a romantic tale of a voyage to paradise while cameras from Fashion Television, ET Canada, Fashion Magazine, Global News, Canadian Press, eTalk and Inside Fashion rolled and clicked. As a result, Faulhaber PR garnered hundreds of print and online articles as well as several television and online segments making Sunny Fong’s first runway collection a great success!

Project Runway Canada Season 2

As the Unit Publicity team for Project Runway Canada, Faulhaber PR worked to optimize pre and post-production media coverage. To ensure viewership targets were met, FPR secured over 1000 media hits in publications such as National Post, Ottawa Citizen, EnRoute, Women’s Post, Metro, Sweetspot, FAB magazine, Entertainment Tonight Canada, E! News Weekend and 680News Radio. Coordinating closely with the production team, FPR managed the front of house finale taping live at LG Fashion Week, hosting over 800 guests and managing an exclusive media tour. FPR executed all Project Runway Canada media requests and episodic interviews with talent, and arranged post-runway interviews with international celebrities Iman and Coco Rocha.

Interior Design Show (IDS09)

The Interior Design Show (IDS09) is Canada’s leading design event which showcases the best in design ideas and inspiration for the home to almost 50,000 people over 4 days. For the third straight year Faulhaber PR managed the public relations campaign and strategy on behalf of Merchant Mart Properties Inc, the international organization which brings us IDS. Faulhaber was responsible for all media relations leading up to the event – securing over 400 media hits for the show. Our team of 20+ managed the VIP / Speaker / Media room for the duration of the show & coordinated with MMPI on several high-profile VIP events. We liaised internationally with exhibitors, speakers and media, ensuring their needs were exceeded.

Evan & Dean – Toronto Fashion Week

Evan & Dean’s Vancouver-based design duo Raymond Boutet and Lyle Reimer took to the tents of Toronto Fashion Week with their label’s Spring/Summer 09 collection. 600+ confirmed media, buyer and guest RSVPs from FASHION, FLARE, National Post, Montreal Gazette, Holt Renfrew, Maxi Boutique made for a buzzing turnout in the tents. Cameras rolled on the runway and in interviews for Evan & Dean including Fashion Television, CTV News Toronto, Entertainment Tonight Canada, Inside Fashion and Cosmo TV. FPR garnered excellent coverage in national broadcast, print and online press for the young designers.

Fidelity Denim Fall Media & VIP Preview

Canada’s top fashion & lifestyle media joined Jason Trotzuk at Mendocino’s Bloor St flagship to preview Fidelity Denim’s Mens & Womens Fall 08 collections. Top Canadian editors from well known monthlies, dailies, online and national broadcasters were given a sneak peek at what’s in store for luxury denim. Founder/designer Jason was on-hand to dish about new washes, cuts, styles, and sweeps and to personally present his exciting second installment of Men’s denim. TV camera’s followed supermodel Monika Schnarre as she stopped in to pick up a pair of the coveted Scoops. Media in attendance included: 24 hours, Canadian Living, Chatelaine, CTV – eTalk, Elle Canada, Fashion, Fashion Television, Flare, Globe and Mail, Glow, Homemakers, Loulou, MSN.ca, National Post– Toronto Living, Rouge & Where.

‘know miss rowe’ – Fashion Week Event

Budding designer Ashley Rowe recruited Faulhaber PR to promote her fall 08 collection – a clever juxtaposition of English Dandy and Rock & Roll. Editors received intriguing invites promising “high tea & delicacies” at hip Toronto resto Brassaii and were delighted to find themselves away from the runway tents for high tea & crumpets. Top editors perused black racks of black leather and fur ensembles. Flare, Fashion, The Globe and Mail, Loulou, Martini Boys, Hot Toronto, ELLE Québec, Sweetspot, Rouge Magazine, 2 Magazine, The Montreal Gazette, Dolce Dolce and Glow Magazine attended along with stylists and fashionistas. Coverage included pre-event mentions in NOW Magazine’s 10 designers to watch, The Toronto Star’s pre-fashion week article, Globe and Mail Style. Bloggers embraced ‘miss rowe’ following the event with postings on Loulou, Sweetspot, Torontoist, Martini Boys and FASHION. Using a strategy that considered the carefully crafted aesthetic of a high end fashion label and the newness of this budding designer’s brand, Faulhaber executed a very successful fashion week event setting the stage for miss rowe as a media darling.

Interior Design Show (IDS08)

For the second year running, FPR spearheaded a successful public relations campaign for Canada’s largest Interior Design’s Show (IDS08). Thinking Ahead: FPR buttressed the tradeshow’s stellar reputation by positioning it as a contender on the world design stage and securing coverage in Canada’s leading national newspapers, including cover stories in The Globe and Mail, National Post and Toronto’s Metro. Targeting broadcast media leading into the show resulted in spots on Breakfast Television, Global Morning News, CityTV News, CBC Newsworld and included a ‘design week’ feature on CBC radio one – all crucial in reaching record-breaking attendance. Making it Happen: Onsite at the Direct Energy Centre, the FPR team managed a standout VIP and media lounge which hosted 500+ guests. FPR hosted a buzz-worthy media preview and maintained a media room which provided up-to-the-minute coverage updates and acted as a first point of contact for media and VIPs. Our role included exhibitor relations, media relations and monitoring, speaker liaison, and VIP guest management.

Architectural Digest “Green Lounge”
By Gluckstein Design

On September 25th 2007 Architectural Digest alongside Brian Gluckstein showed us how to decorate fabulously the earth friendly way. In celebration of Toronto’s participation in Architectural Digest “Architecture Days”, a VIP cocktail reception was held at the Gibsone Jessop Gallery in The Distillery District. To much anticipation, the high-design eco-themed installment called The “Green Lounge” by Gluckstein Design was unveiled. Those in attendance enjoyed “green” cocktails, organic hors d’oeuvres, and some one on one time with the designer himself. Giulio Capua, vice president and publisher of Architectural Digest declared his excitement about expanding Architecture Days to the city of Toronto.

Next Door
Media Preview Event

Due West has a new big sister. Meet Next Door. “We like to call NEXT DOOR, an eco-friendly designer hanger-haven.” As guests gathered in the in the new designer dwelling, the attention to detail was definitely evident. “NEXT DOOR’s look is Scandinavia meets New York Gallery. We wanted the store to be whimsical, to reflect their edgy clothing lines, and to carry over a sentiment from the original store, Due West.” said Interior designer Jane Son of & Son Studio. Shopping mavens frothed at the mouth while perusing the racks of this newly opened designer boutique. The event was deliciously catered by Versailles with beverages and take-away still water provided by Kolonaki Group. Everyone graciously walked away with fabulous swag from Canada Goose, 5th Avenue Repair, and Junk de Luxe.

Interior Design Show 2007

The 2007 Interior Design Show attracted more than 50,000 visitors, including design professionals, media and renovation-bound consumers. Global lifestyle and design took center stage at IDS07, presenting three inspirational packed days with an incredibly diverse and creative speaker line-up. The event showcased imaginative urban & home design, avant-garde industry news, and the brightest in design talent the world of contemporary interiors had to offer. IDS07 was the place to create living space for today and to be inspired by design of tomorrow. www.designshow.com

Rk Queen St. Opening Party

Rk celebrated the opening of their newest boutique on Queen St. W in Toronto on February 13 2007. Media, real estate developers and fashion fanatics enjoyed glasses of bubbly, clear Fiji Water and delicious delights by Toronto caterer Lindsay Shaw. Models showed off rk’s Spring 07 Collection while the seasonal campaign shot by photographer Ted Pun (talnted.com) rolled on screens in the background. Gift bags of Tab Energy, GC’s and a diamante necklace were the guest’s special take-home treat. www.rkstores.com

Finishing Touches Spring Preview Event

Finishing Touches opened its doors to Toronto media and loyal customers on February 28 2007 for their annual Spring Preview Event. Guests were treated to glasses of champagne and oysters from Sequel while previewing new Spring lines from Lida Baday, Seventy, T-Bags, Tara Jarmon and MICHAEL Michael Kors, just to name a few. www.ftouches.com

Kama kazi style boutique grand opening gala

Kama kazi celebrated the opening of their new kids store and the relocation of their style boutique on November 22, 2006 with a grand opening gala. Media and fashion fanatics perused Toronto’s ultimate destination for modern objects, music + fashion and enjoyed yummy cuisine from Sweet Lulu and listened to beautiful Taiko Drumming by the Kiyoshi Nagata Ensemble.

Over the Rainbow
Paige Premium Denim Event

Excited media packed Toronto’s favourite denim destination: Over the Rainbow for The Paige Premium Denim Event on October 30 2006. With the opportunity to meet the name behind the label: Paige Adams-Geller. Guests chatted it up with Paige, had some tasty designer cookies and even left with their very own pair of Paige Premium Denims.

Toronto International Film Festival 2007
Starbucks Green Carpet Party

The Starbucks Green Carpet Party invited coffee lovers, Starbucks fans, celeb-starved-TIFF-eager media and tastemakers to enjoy lessons in celebrity etiquette while sampling tasty Starbucks beverages and treats. Guests jammed to the soulful sounds of DJ L’oqenz in the afternoon shade of trendy Yorkville’s main parkette.

L’Oreal Fashion week 2006
Joeffer Caoc / Misura fashion show

Joeffer Caoc’s dramatic Fall 2006 collection themed “Beauty in Calamity” featured beautiful high octane fabrics, textures and Joeffer’s signature elaborate tailoring. Top media, industry, family and friends were all there to watch this Canadian fashion icon in action. Beauty in Calamity will be available is in stores across Canada country this Fall 2006.

rk store Launch

The food was fabulous, the champagne was flowing and not to mention the clothes were stunning, as we celebrated the launch of rk’s flagship store in Yorkville. Family, friends, Elmer Olsen models (with Salon Jie hair & Mac makeup) and top media were on hand to celebrate with rk’s 5th anniversary.

FT 30 years of Style

Finishing Touches celebrates their 30th Pearl Anniversary with fabulous guests, great gifts from Red Earth, Hugo Boss and Cake Beauty and delicious catering from Sequel, and the décor complimented the crowd. Hot designers Arthur Mendonca and r.u.’s Rosemarie Umetsu, Toronto Star’s Rita Zekas, Cityline’s Sandra Pittana, Brian Bailey and other fashion friends were on hand to celebrate with the Finishing Touches team. The charity organization AboutFace benefited from a designer auction.

TFI Press Breakfast

Toronto’s top media nibbled delicious Drake brunch fare and browse through the latest collections from Canada’s hottest new designers. More than 60 of Canada’s top media and buyers were in attendance. The room was swamped with cameras. Mac provided parting gifts.

Fidelity Denim Launch

Vancouver denim designer Jason Trotzuk stops by Over the Rainbow to launch his classic denim collection of Fidelity Denim. Fidelity jeans have since been called ‘the bra for the butt’, and are improving the butts of a growing number of Hollywood heavy hitters as we speak.

Over The Rainbow Web-launch

Joel Carman, manager Veronica and OTR’s hot staff celebrate 30 years in the denim business with an outstanding online presence at www.rainbowjeans.com.

Big screen tv’s and free swag were on hand while burgers and hot dogs were cooked up on an outside barbecue to benefit a local charity.

Buddhist Punk, The Rolling Stones After Party show

Undoubtedly one of the most talked about events of the fall season. Director Rupert Meaker and Alfred Bove were on hand from the UK for the North American launch of Buddhist Punk. Late night industry insiders flocked to Ultra Supper Club for the sexy post show…show.

Other launches include:

Greentea Design, The Apprentice Sept 2005; Starbucks store Opening; Original Motorcycle Retail Shop Launch; Lampe Berger English Canada Product Launch; 1921 Taku Jeans Launch; Finishing Touches Trunk Shows and Seasonal Previews; Le Chateau Fall 2005 Media Preview and Lunch; Birks 125 Anniversary Party w/ Holly Brubach; Marlon Durrant Custom Shirt Launch; Misura By Joeffer Caoc NYC Showroom Opening, Scarlet Boutique Store opening, Shelly Purdy Canadian Diamonds Holiday event, TFI New Labels competition and Runway event, Urban Dog Fitness and Spa Launch; A&F Apparel Showroom Media & Stylist Preview, The Wedding CO.’s The Wedding Show, Zola Shoes-Jamie le Luxe, Bata Shoe Museum seasonal preview.