Faulhaber PR Grows Fashionably and Internationally
FOR IMMEDIATE RELEASE –TORONTO, Canada – June 15, 2010 -- Faulhaber Public Relations Inc. (FPR), known for its innovative and sophisticated approach to managing lifestyle, fashion and design clients, has recently expanded their reach. Tommee Tippee, international infant retailer and Uptown Toronto’s Bayview Village, join the extensive list of FPR clientele. In these new partnerships, Faulhaber PR will be responsible for media relations, generating brand awareness and special event initiatives.
"For over nine years, fashion and lifestyle clients have relied on Faulhaber PR to connect their brands to consumers," says Christine Faulhaber, Principal Faulhaber PR. "We offer our clients a broad mix of communications solutions, branding, strategies, implementation and results tracking. We are excited about applying our creative talents to Tommee Tippee and Bayview Village's business to activate some new ideas and generate concrete growth.”
FPR was selected as the company of choice to direct internationally renowned Tommee Tippee, the number-one brand of infant and toddler feeding products in Great Britain, with their expansion into the Canadian marketplace. Managing PR for the launch in Canada, FPR is ready to host an extravagant event that is sure to attract a guest list of A-list media, bloggers and influential moms alike. Through an exclusive distribution agreement with Babies“R”Us, the world’s top toy and baby products retailer, FPR is excited to introduce this Superbrand to Canada.
Bayview Village (BV), one of Canada's premier shopping destinations and fashion authority, is pleased to announce its partnership with FPR. BV is a highly curated collection of high end boutiques set in a “village” environment coupled with an overall shopping experience that cannot be rivalled. Undergoing an exciting facelift, the shopping centre recently welcomed high-fashion retailers including Andy Thê-Anh and Teenflo's new label judith & charles. With the grand opening of gourmet grocer Pusateri's, store makeovers of David's, Mendicino, and Andrew's and the mall's new designer decor, BV is quickly emerging as a "haute" destination.
ABOUT FAULHABER PR
With a fashionable beginning in 2001, Faulhaber PR has increased its client roster and extended their market. In 2009, Faulhaber Public Relations Inc. garnered more than 2000 hits for their collective client base, amounting to over 800 million impressions. In its ninth year, FPR is recognized as a leader in its field, and growth for the company and its clientele is strong. FPR is well known for their impressive client roster which includes long-time relationships including Fidelity Denim, Brave Leather, internationally-renowned jewellery and watch label, Thomas Sabo, Dermalogica, the world’s number one professional skin care brand, The Toronto Fashion Incubator, Para Paints, MMPI Canada’s the Interior Design Show which showcases the finest, latest and most innovative in international and Canadian design products, bra boutique chain Secret's From Your Sister, and Over The Rainbow, Canada’s number one denim destination.
Dermalogica® grows brand awareness with Faulhaber PR
FOR IMMEDIATE RELEASE - TORONTO, Canada - December 23, 2009 - Dermalogica®, the world’s number one professional skin care brand, is pleased to announce its newest partnership with Faulhaber Public Relations (FPR). Recognized as an industry leader, FPR has been building lifestyle, fashion and design businesses since 2001. The Toronto-based agency will be responsible for media relations, generating brand awareness and initiatives including special events for Dermalogica in Canada.Melissa Daniels, General Manager, Dermalogica Canada, says: “We were very impressed with Faulhaber PR’s creative passion and broad industry experience. We know we have strong brand equity among our clients, and we wanted a PR partner who can help us leverage and grow the brand further. We are looking forward to this collaboration and are confident it will elevate our presence to a new level.”
Fashion and lifestyle brands rely on FPR for a boost off the ground and sales generating buzz. In 2008, FPR garnered more than 1500 hits for their collective client base, amounting to over 760 million impressions. “Faulhaber PR provides guidance to clients from branding to communications strategies, tactics, implementation and results tracking,” adds Christine Faulhaber, Principal, Faulhaber PR. “We are excited about applying our creative talents to Dermalogica’s business to activate some new ideas and generate concrete growth.”
Faulhaber PR Expands International Client Base in Stylish New Locale
September 3, 2009 — Toronto, Canada -- Faulhaber Public Relations Inc. (FPR), known for its innovative and sophisticated approach to managing lifestyle, fashion and design clients, is expanding their reach with a new office location in Toronto’s Liberty Village and new clients for Fall 2009. "When Faulhaber PR launched in 2001, we offered our clients a broad mix of communications solutions to support their business goals," says Christine Faulhaber, Principal Faulhaber PR. “With our ability to continually push the boundaries on originality, our strength in maintaining and forging new media relations and ability to keep our finger on the pulse of the industry, we have developed unwavering client loyalty and brand success. Over the past 8 years we have advanced within the Canadian retail and brand businesses and are continuing to expand our services to multiple emerging Canadian brands as well as cater to well-established international companies.”International Client Growth
FPR was selected as the company of choice to lead internationally renowned German jewellery brand, Thomas Sabo in their expansion within the Canadian market. Managing PR for the launch of Thomas Sabo’s signature store opening in Montreal for Fall 2009, shops-in-shops in Canada’s top retailers and their new Canadian e-commerce site, FPR is set to host an extravagant upcoming event sure to attract a guest list of A-list media, industry and tastemakers.Faulhaber’s savvy expertise and innovative, results-driven strategies have allowed them to take their clients to the next level and have ushered in new clients through accolades of their proven success. After taking over the public relations efforts for Project Runway Canada Season 2 Faulhaber will now be representing the show’s talented winner, Sunny Fong, with the launch of his spring 2010 collection VAWK.
“Faulhaber was essential to the success of Project Runway Canada’s second season. From their whip smart publicity ideas, to their strong and varied list of contacts, the buzz they helped create was tremendous. Our series was on everyone’s lips, blogs and social network pages! Add to that their general fashionability and grace under fire, and they were the perfect publicity partners for us.” Andrea Gabourie, Supervising Producer & Development Executive, Insight Production Company Ltd.
Faulhaber has also increased their services to longtime client Brave Beltworks Ltd., helping to expand their 17-year leather belt and accessory business with Brave Petworks, a luxury line of eco-friendly leather designed for dogs and cats. "With FAULHABER’s efforts, Brave now has a pull-demand. When customers go into a store and look at one of our products, they know our brand. The public better understands who we are now." Scott Irvine, President & Designer, Brave Beltworks.
Liberty Lifestyle
FPR will be taking up residence in the Toronto Carpet Factory, in Liberty Village. Touted as one of Toronto’s most stylish and creative locations, this historical complex dates back to the 1890s and boasts other creative neighbors as Shop Marrin, Spafax Canada Inc, Quicksilver Canada and School Bakery and Café.Building Brands Since 2001
With a fashionable beginning in 2001, Faulhaber PR has increased its client roster and extended their market. In 2008, Faulhaber Public Relations Inc. garnered more than 1500 hits for their collective client base, amounting to over 760 million impressions. In its eighth year, FPR is recognized as a leader in its field, and growth for the company and its clientele is strong. From the beginning, Faulhaber has represented strong fashion industry clients ranging from The Toronto Fashion Incubator, Fidelity Denim and Brave Beltworks to retailers Over the Rainbow, RK Stores and Finishing Touches. As they continued to grow they have extended their services to larger corporations like Starbucks Coffee Canada and Tivoli Audio, as well as having increased their involvement in the field of design, working with Merchandise Mart Properties Inc.’s Interior Design Show and PARA Paints.
