A Mecca for Footwear Fanatics

This hip uptown shoe boutique is in a class of it's own; a highly curated mix of international designer shoes and accessories, but a location a step away from the downtown crowd. In 2001 we introduced the name Zola Shoes to the greater media/industry as a "hip uptown boutique", harnessing the fabulous talents of globetrotting owner, developing media appetite for her comments/recommendations. We partnered Zola with innovative opportunities such as a Candace Bushnell book signing, the Park Hyatt shopping program and the Toronto Film Festival including Leelee Sobieski. Soon, Toronto Life dubbed them "a mecca for footwear fanatics", and the accolades and hungry celebrities kept coming. In 2004, from a combined effort of print and broadcast media placements, Faulhaber PR garnered Zola Shoes over 17 000 000 impressions and $3 000 000 in PR/advertising value.

Uptown Retailer with Benefits

By re-vamping Finishing Touches' existing communications media, newsletter and website, we connected these thriving retail experts even more effectively to their vendors and their customers, conveying a fresh and tasty image that the fashion media were happy to pick up on. We streamlined their message, rendered it a lot sexier, created events and fresh reasons for fashion minded shoppers to seek and revisit FT. In 2004, we dropped 10000 issues of our newly refined and full colour FT newsletter, Fashion News, in the Film Festival weekend edition of the National post. Outstandingly, FT's preferred client base increased by 20%. A recent collaboration with Pylon Design has further strengthened FT's image and is working to solidify their already strong following. Finishing Touches has since been acknowledged in Where Magazine, Now and Toronto Life's Fashion and Beauty Guide as the place to shop for the discerning North Toronto fashionista.

Heaven Scent: Purifying the Air

Since 1898, Lampe Berger, a French home fragrance concept has served three essential services in one unique combination: destruction of odors, safe purification of the air and long lasting fragrance. Faulhaber PR had the pleasure of introducing this luxury home fragrance product in English Canada. We hand-selected lamps to suit each member of the key media spanning across the country, to best suit each individual's style. Follow up and personal visits ensured the media were able to enjoy fragrances that suited their tastes and preferences. We garnered extensive media coverage from the likes of Canadian Home & Country, Fashion, Style, the Globe & Mail, the National Post, the Toronto Sun, and many more. Resulting in an increase in retail sales. At one Toronto retailer, sales of Lampe Berger increased by more than 300 percent. There is a newfound awareness of the product nationwide and is becoming known globally for its benefits and span of fragrances.